Pop-Up Windows

Use pop-up windows to get people’s attention. There are several types of pop-up windows available to you with varying degrees of effectiveness. Some of the most effective pop-ups are called hovering ads. They are difficult to block, and they will get your visitor’s attention. Unfortunately, some unethical advertisers have given pop-ups a bad name. Don’t let that stop you from utilizing one, but make sure you don’t abuse the technology.

Co-Registration

Co-registration might be the fastest way to grow your list. By collaborating with related but non-competing businesses, you can multiply the speed of your list-building process. For example, a dog grooming business might collaborate with a veterinary, sharing each other’s databases. Several related but non-competing businesses might develop a newsletter they could make available to their shared list. Everyone would benefit because the content would be great and the workload would be more manageable.

Contests

Getting your visitors involved through a contest can be an effective list builder. The contest details are published throughout your website, but only subscribers are allowed entry. The contest could be for anything that interests your customers. The best contests have brand-enhancing value for the company and entertainment value for the website visitor.

Contact Customers
Contact your previous clients and ask them to sign up. It is an often ignored but powerful technique. Explain to your customers that you are building a list of satisfied customers to improve your business. People that have bought from you before are already interested in your company. While you contact them to sign up, ask them for feedback about your company.

Membership Site

Create a membership area within your site. In the special area for your subscribers, you can provide additional resources not available to unsubscribed visitors. Your content has to be excellent. Your visitors have to believe they are getting real value when they sign up. Emphasize the value of the membership such as $29.00 value per month. To justify the value, maintain and update your content constantly.

Auto Responders

Use an auto-responder solution that works. Apply the right technology to guarantee the best results. Aweber is an auto-responder service that costs only $20.00 per month. An auto-responder service will automate most of the mundane tasks of maintaining your list. A professional auto responder can provide you with statistics to examine the effectiveness of your campaigns. The appropriate auto-responder solution must be an integral part of your building strategy.

Spam And Your List

Building and maintaining communication with your list requires an e-mail. Take the following steps to avoid being labeled as a spammer:

* Comply with the CAN-SPAM law
* Don’t purchase e-mail lists, build your own
* Keep records of subscription requests
* Avoid spam trigger words such as free, earn $, discount, etc

Double Opt-In

Requiring double opt-in is a great way to avoid being labeled as a spammer. Double opt-in requires your subscriber to opt in twice. First, they opt-in when they complete the online sign-up form. Second, they confirm their subscription through a link that has been emailed to them. Double opt-in protects you and your visitors.