Use pop up windows to get peoples' attention. There are several types of pop up windows available to you with varying degrees of effectiveness. Some of the most effective pop ups are called hovering ads. They are difficult to block, and they will get your visitors attention. Unfortunately, some unethical advertisers have given pop ups a bad name. Don't let that stop you from utilizing one, but make sure you don't abuse the technology.
Co-registration might be the fastest ways to grow your list. By collaborating related but non-competing businesses, you can multiply the speed of your list building process. For example, a dog grooming business might collaborate with a veterinary, sharing each other's databases. Several related but non-competing businesses might develop a newsletter they could make available to their shared list. Everyone would benefit because the content would be great and the workload would be more manageable.
Getting your visitors involved through a contest can be an effective list builder. The contest details are published throughout your website, but only subscribers are allowed entry. The contest could be for anything that interests your customers. The best contests have brand enhancing value for the company and entertainment value for the website visitor.
Contact your previous clients and ask them to sign up. It is an often ignore but powerful technique. Explain your customers that you are building a list of satisfied customers to improve your business. People that have bought from you before are already interested in your company. While you contact them to sign up, ask them for feedback about your company.
Create a membership area within your site. In the special area for your subscribers, you can provide additional resources not available to unsubscribed visitors. Your content has to be excellent. Your visitors have to believe they are getting real value when they sign up. Emphasize the value of the membership such as $29.00 value per month. To justify the value, maintain and update your content constantly.
Use an auto-responder solution that works. Apply the right technology to guarantee best results. Aweber is an auto-responder service that costs only $20.00 per month. An auto-responder service will automate most of the mundane tasks of maintaining your list. A professional auto responder can provide you with statistics to examine the effectiveness of your campaigns. The appropriate auto-responder solution must be an integral part of your building strategy.
Spam And Your List
Building and maintaining communication with your list requires e-mail. Take the following steps to avoid being labeled as a spammer:
* Comply with the CAN-SPAM law
* Don't purchase e-mail lists, build your own
* Keep records of subscribe requests
* Avoid spam trigger words such as free, earn $, discount, etc
Requiring double opt-in is a great way to avoid being labeled as a spammer. Double opt-in requires your subscriber to opt-in twice. First, they opt-in when they complete the online sign up form. Second, they confirm their subscription through a link that has been e-mailed to them. Double opt-in protects you and your visitors.