Posts Categorised: List Building Tips

Here are some hot list-building tips for you to grow your list and your business.

1. Offer an outstanding gift or bonus for subscriptions. Not too long ago, any kind of a free gift or bonus was more than enough to get subscribers. In fact, in many cases, no “bribe” was needed at all! But, as more and more marketers began to send emails and ezines, and as spam increased, prospects began to be more discerning about whom they gave their email address to.

To really be successful in your list-building efforts, you must offer an irresistible deal for subscribers. Sometimes, if people are interested enough in your topic, they will sign up for your ezine or course. But most of the time you must prove to subscribers that you are serious about creating a relationship with them. This means you must provide them with solid content at the beginning, not advertisements. In some cases, this may mean you must offer a free course AND a free report (or some other combination). But do whatever it takes to get that subscriber on your list.

2. Add more opt-in boxes in your sales letter or home page. The best case scenario would be to have your home page be dedicated to your opt-in list as a lead-capture page. But if you won’t, or can’t, do that, put your opt-in subscription box on your page as many times as you can. Ideally, you want it at the top, in the middle, and at the bottom. As your prospect reads your sales page, he or she may become more interested in your topic. Thus, the more times he or she sees your opt-in box, the greater the chance they will leave their email for you to communicate with them.

3. Build your list virally. Write a free report on a useful topic (making sure to put your website in the report), visit the forums, and offer to give your report to anyone who wants it. Marketers will take you up on your offer because good marketers are always looking for good content to share with their lists; they don’t usually care where it comes from. When a marketer gives your report to their list, your website link will be viewed by many who read the report, and visited by many.

If you follow these tips, your list will grow and will become like gold for you.

The process of list building may best be defined as a worldwide Rolodex. You have information to share, but it’s hard to let people know about it if your ‘Rolodex’ is empty.

List building is the process of gathering email addresses for the purpose of sending information, offers and other marketing information to clients and potential customers.

It might be tempting to gather all the email addresses you have in your email account and place them on a list to receive your information. You might also think that purchasing an email list from an online source might help you build your list, but there is a much greater likelihood that you will be reported as a spammer if the recipients don’t know you and isn’t thrilled to receive email from you.

Building an organic list can take time, but you stand a better chance of actually connecting with a receptive audience.

You may find that list building is best achieved by providing site visitors with information gathering forms. An autoreponder can often manage the automated distribution of the information they seek, but the customer information is gathered and can be used to invite them to participate in redeeming money saving offers from you. Some forms include an ‘already highlighted’ box that indicates the individual wishes to receive future e-offers. The premise behind this is many customers do not look at every field in the form and may not uncheck the box when submitting their information.

No matter the method you use to gather names in your list building process make sure to honor requests to unsubscribe. If you manage the list manually make sure to remove the name quickly or risk a report of spam.

One way to grow your list is to make sure the information you deliver is targeted, above average and something the client will look forward to receiving. The content could be information or it could be a simple sales flyer, but by staying on target you will be more likely to connect with your client.

Don’t abuse your list by sending them a significant volume of email. Carefully plan each mailing and make sure it is strongly related to your core objectives. If you send too much – too often you may be perceived as only slightly better than those incredibly annoying forwards that we all delete from our email files.

List building is a proven method of devising solid contacts for online marketing, but make sure to avoid spamming techniques – the reputation of your online firm may be at stake.

A discussion of why search engine optimization is not enough and how you can maximize your sales by using it in tandem with a good list-building campaign.

SEO brings customers who have been led to you by mathematics. List-building brings you people who have already expressed interest in subscribing to your informational products or who have already expressed interest in buying your products and services. These are true targeted buyers that you can rely on to revisit your site just because you interest them. You can use SEO to bring these buyers to your site but in the end SEO can’t compete with these humans who don’t care about how you spell things, how many photographs or flash banners you have on your site and if you have a lot of indexed links.

When you build an opt-in list you are building potential sales. SEO can bring you leads but not necessarily sales. SEO is of course an absolutely crucial component of any website, especially one that is just starting out in business. However SEO works best when it is in a relationship with an opt in list.

Opt in lists are a free form of automatic marketing that is viral in nature as very often the people on your mailing list will also send your information to other interested parties who then in turn send news of your products to their friends.

Of course this only works if you have something of value to give on their site. You can do all of the SEO and list building that you want but nobody is going to buy from you unless the emails, e-course or newsletters you are sending out truly have something to offer. The bottom line – SEO is not by nature a viral marketing mechanism but an opt in list is which is why it is important to put some kind of widget on your website that gathers email addresses for you. Having both functioning on your site will maximize your profits.

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